Logo: Ash Bell Consulting

Tools used: Adobe Illustrator
2021

Goal: Create a logo for a new LGBTQIA+ consulting business, aimed at educators and organizations with teams who wish to learn more about inclusive business practices.

Process:
In summer of 2021, I reached out to Ash Bell about creating a logo. Ash was my manager a little over a decade ago and has since gone on to work in advocacy and education on gendered topics. I saw they had formed a new consulting business and I offered to create a logo for free. They happily accepted and I delivered this logo after a couple conversations and several trial-and-error attempts:

I combined a whimsical serifed font (Centaur) with playful design elements, with the idea that this logo would appeal to both serious professionals and educators of young children. I like the contrast between the shapes and the subtlety of the bell icon, which is also the favicon on their website.

Less than a year later, Ash reached out to me about creating a secondary logo for their book program:

Although their brand has taken a more playful direction since this project, meaning this logo design probably doesn’t work for them any more, I enjoyed the challenge of creating a logo package from scratch.